What is an author platform?

Posted 22/08/2016 by tiffanyshand in Author Platform, Authorship / 2 Comments

I’m so excited for the upcoming release of my first non-fiction book, Building Your Author Platform that I thought I would share an exclusive excerpt with you.

What is an author platform?

When I first started my publishing journey back in early 2014, I had no idea what an author platform was or how to build one.

So what is an author platform? An author platform, as the name suggests, is a launch site from where all your book marketing takes place. A platform encompasses everything from a website, social media to readership. A platform is basically the number of people you can broadcast your message to.

Publishers don’t usually gamble on new authors who don’t already have a platform and an audience ready and waiting. If you already have an established platform and a readership, they are much more likely to take an interest in you.

Essentially, a platform is built out of a website and/or a blog, social media channels, and an email newsletter. It’s a direct link to your readers.

It’s the amount of influence you have over your readership, the level of visibility and authority you have in your particular genre, and your connection to your readers.

Authors can easily reach their fans on a global scale, thanks to the Internet.  Gone are the old days of having to write letters or press releases. Now you can reach readers with a click of a mouse.

Do you need an author platform?

My answer would be: yes. In my opinion, every author needs a platform, whether they are writing sword-fighting fantasy, historical romance, children’s books or business guides. Every platform is different for each author, depending on their genre.

New authors need to have a strategy to launch their book and create a hype for it. Without any kind of strategy, it will make it harder for you to sell books or gain any real readers and long-time fans.

Some authors may say that they don’t need an author platform to sell books, and this may have been the argument for authors 50+ years ago. Writers aren’t just authors nowadays, especially if you are an indie author. Now authors have to be marketers and entrepreneurs. Having a solid author platform can help you market your book and leave you able to write more in the meantime.

When should you start building your author platform?

Ideally, it’s best to start building your author platform as soon as you start writing your book or at least before you publish your first book. Many authors don’t do this. I didn’t start building my own author platform until after I had published my first novel and this definitely made things harder for me to start growing my audience and building a readership. So the time to start building your platform is right now!

It’s common for non-fiction authors to establish their reputation based on speaking events, articles, guest posts or having their own niche website. They grow their audience by building interest in their books and selling them to their target audience.

If you write fiction, it can be easier to gain interest in your book by posting teasers and snippets of your book before publication on your website and social media channels.

An author platform is something that is forever growing and changing and something you will never stop building. It’s part of your long-term strategy and almost everything you do related to your book business.

What steps do you need to take?

One of the most common things I have heard is: how do I start building my author platform? Which is why I’m writing this book in the hope it will help other new authors to avoid some of the mistakes I made and build their platforms much quicker. Your platform is the bridge between your books and your readers. So take the time to build a strong one.

About the book

Building Your Author Platform OTHER SITES


Becoming an author in today’s world has never been easier with the self-publishing revolution. But how does an author stand out in a crowded market?

Setting up and building your author platform before you even publish your first book is the best way for building a solid platform that will last and help you grow your tribe of fans. This book contains all the fundamentals from creating your author website, to choosing your route of publishing and much more!

AVAILABLE ON AMAZON for only 99p/99c

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About tiffanyshand

I'm Tiffany Shand. A writer, blogger, editor and online entrepreneur. I'm the author of the urban fantasy Excalibar Investigations Series. I write paranormal romance and non-fiction books for authors.

Posted 22/08/2016 by tiffanyshand in Author Platform, Authorship / 2 Comments