One of the hardest things for any author can be identifying the target audience for their books. I had no idea that I needed to have a target audience in mind when I first started publishing my own books a couple of years ago.
Every author, whether traditionally or self-published needs to know who their target audience is before they publish their books.
Here are 5 tips for finding your target audience:
- Identify the types of people that your book would interest. For example, if you wrote a book about a witch who falls in love with another magical being and they solve crimes together, the book would appeal to women who like romance but may also interest readers of crime fiction.
- Identify other books that are in the same genre as yours. While the popular Twilight series is made fun of for being too lovey-dovey the book itself fits into the genre for teenage girls who typically dream of an undying, too-perfect love.
- Identify what is special about your book. As authors, we all think our books are brilliant and one-of-a-kind, but all books have something unique about them. What is unique about yours?
- Identified what kind of people like reading your kind of book. After you have done the previous steps, look at the type of profiles of people that read those books. Are they men or women? How old are they? What kind of backgrounds do they have? What kind of hobbies do they have?
- Identify where your target audience likes to hang out online. Once you’ve figured out your type of reader. Look for them online and identify the places they like out on. For example, if your book is aimed at teenagers they may be more likely to hang out on Instagram and people in their thirties may be more likely to spend time on Facebook.