Judging A Book By Its Cover: 5 Tips For Book Cover Design

Posted 09/01/2017 by tiffanyshand in Author Platform, Blogging, publishing / 4 Comments

Let’s face it. People do judge a book by its cover. I don’t care what some people say. People really do judge a book by what it looks like.

Having a nice looking book cover important marketing tool for any author. By having an eye-catching cover readers are much more likely to take a look and by your book. If you have something plain and uninspiring people won’t bother looking at it.

Here are five tips for book cover design for author and writers:

  1. Don’t use a white background. By having a plain white background it will make your book hard to see on sites that have all white backgrounds already. Have a colourful, eye-catching cover or at least something that will stand out on a site like Amazon.
  2. Make sure you cover fits your genre. If you write romance you’ll want to have something like a couple on the front cover or a sexy looking man. Don’t use an image that is completely unrelated to your book or your genre.
  3. Use a font that’s easy to read. Make sure whatever font you use for your title and author name is something that’s easy to read. You need something that will show up as a thumb nail so readers can easily read the title of your book.
  4. Look at a lot of book covers. The best way of getting an idea of how to create an ideal cover is to have a look at other similar covers in your genre. What do they have on them? People? Backgrounds? What kind of images do they have on them?
  5. Stick to just a few colours. If you don’t feel comfortable with using lots of colours, try an online colour palette to help you pick just a few colours. This is ideal if you’re writing nonfiction and want to use your brand colours on your book cover.

Example of an eye-catching book cover


This is actually one of my covers for one of my urban fantasy books. As you can see it has a lot of colours and has images that fit well for its genre. The font is unusual but it’s still easy to read.

What tips do you have for cover design? How do you choose your book covers?

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About tiffanyshand

I'm Tiffany Shand. A writer, blogger, editor and online entrepreneur. I'm the author of the urban fantasy Excalibar Investigations Series. I write paranormal romance and non-fiction books for authors.

Posted 09/01/2017 by tiffanyshand in Author Platform, Blogging, publishing / 4 Comments