Many authors, especially fiction authors, don’t like using blogging as a form of their book marketing. A lot of them think blogging is just a waste of their precious time – time they could be using spent on marketing. But blogging can be another form of marketing just like anything else and best of all it’s completely free.
I used to wonder how I could use blogging as a form of marketing for my own books since I mainly write urban fantasy and paranormal romance. I wondered, what could I blog about?
A lot of authors ask: how can I find the time to blog when I work full-time and barely have time to write?
That’s a great question. Everyone has the same 24 hours in a day and like everything else you have to make time for it.
But blogging doesn’t have to be a chore or something that eats up a lot of your time. You can always squeeze time in to blog when you have a spare few minutes, such as during a break or whilst you are waiting for something.
Blogging isn’t a quick fix marketing solution. Blogging does take time to build up a readership. But blogging is great for authors because you can:
- The more readers see your name, the more they will remember it.
- Readers will see previous books of yours on your website that you are actively promoting.
- You can reward your readers with bonus material from your books.
Here are 4 quick tips on how to use blogging for your book marketing:
- Share small pieces of whatever you are writing at the moment.
Showing a small part from your work in progress every so often is a great way to keep readers engaged and to keep them interested in your current works in progress. By sharing a small part of whatever you are currently working on, this also makes a great blog post, thus allowing you not have to come up with new content. You can already use your existing content to make the post.
- Make your time count.
Many authors complain about blogging eating up too much of their time. Consider any spare time you might have to write a quick blog post or to even jot down a few potential blogging ideas. I often use the notes app on my phone or Evernote to mark down different blogging ideas.
- Review books by other authors.
A great way of coming up with new content for your blog is to write a quick review about whatever books you’re currently reading. It doesn’t have to be a long post. It could just be a couple of hundred words long. Mention about what you did and didn’t like about the book.
- Create useful content for your readers.
Different content flows onto the web every day. Besides content, there are lots of different movies and music around.
Why not write a weekly post and cure content related to books, TV shows and movies that your readers might enjoy? Or you could also post links to interesting content you found online.