Book marketing: 4 quick tips for authors

Posted 24/09/2018 by tiffanyshand in Uncategorized / 0 Comments

Many authors, especially fiction authors, don’t like using blogging as a form of their book marketing. A lot of them think blogging is just a waste of their precious time – time they could be using spent on marketing. But blogging can be another form of marketing just like anything else and best of all it’s completely free.

I used to wonder how I could use blogging as a form of marketing for my own books since I mainly write urban fantasy and paranormal romance. I wondered, what could I blog about?

A lot of authors ask: how can I find the time to blog when I work full-time and barely have time to write?

That’s a great question. Everyone has the same 24 hours in a day and like everything else you have to make time for it.

But blogging doesn’t have to be a chore or something that eats up a lot of your time. You can always squeeze time in to blog when you have a spare few minutes, such as during a break or whilst you are waiting for something.

Blogging isn’t a quick fix marketing solution. Blogging does take time to build up a readership. But blogging is great for authors because you can:

  • The more readers see your name, the more they will remember it.
  • Readers will see previous books of yours on your website that you are actively promoting.
  • You can reward your readers with bonus material from your books.

Here are 4 quick tips on how to use blogging for your book marketing:

  1. Share small pieces of whatever you are writing at the moment.

Showing a small part from your work in progress every so often is a great way to keep readers engaged and to keep them interested in your current works in progress. By sharing a small part of whatever you are currently working on, this also makes a great blog post, thus allowing you not have to come up with new content. You can already use your existing content to make the post.

  1. Make your time count.

Many authors complain about blogging eating up too much of their time. Consider any spare time you might have to write a quick blog post or to even jot down a few potential blogging ideas. I often use the notes app on my phone or Evernote to mark down different blogging ideas.

  1. Review books by other authors.

A great way of coming up with new content for your blog is to write a quick review about whatever books you’re currently reading. It doesn’t have to be a long post. It could just be a couple of hundred words long. Mention about what you did and didn’t like about the book.

  1. Create useful content for your readers.

Different content flows onto the web every day. Besides content, there are lots of different movies and music around.

Why not write a weekly post and cure content related to books, TV shows and movies that your readers might enjoy? Or you could also post links to interesting content you found online.

About tiffanyshand

I'm Tiffany Shand. A writer, blogger, editor and online entrepreneur. I'm the author of the urban fantasy Excalibar Investigations Series. I write paranormal romance and non-fiction books for authors.

Posted 24/09/2018 by tiffanyshand in Uncategorized / 0 Comments