With the self-publishing revolution, literally anyone can write a book nowadays and publish it online in just a few clicks. Publishing has never been more accessible as it is now and this gives a lot of authors the opportunity to see their work in print.
But with the ease of self-publishing is harder than ever to get your book to stand out in a very crowded market and actually get your book to sell.
Here are 5 reasons why your self-published book isn’t selling:
- Poor quality (Writing, editing, formatting…)
Traditionally published books often take months or even years of planning before they are published, which is why it’s very important to make sure you have a good quality book if you decide to self-publish it. Having the book filled with typos, poor grammar, spelling mistakes and bad formatting will quickly turn readers off from reading or buying more of your work. Take the time and make sure you write and produce a good quality book.
- A book that doesn’t fit into a specific niche
One of the good things about self-publishing is you can literally write about whatever you want, but this also has its downsides. You need to make sure your book fits into specific niche whether it be romance, fantasy, crime or non-fiction. There’s no point in writing a young adult paranormal romance and trying to pass it off as chick lit. You need to know what genre your book fits into and what type of readers it will appeal to.
- Poor cover design
A lot of self-published authors is a buy cheap premade covers or try to design their covers themselves. Nothing screams self-published like a bad cover. Your book’s cover is one of your most important marketing tools. You need have a professional looking cover that fits within your genre and intrigues the reader enough to buy it.
- Inappropriate pricing
To get your book to sell, you need to find the right price for it. Pricing your book at £20.99 is very unrealistic. Most books sell for around £1.99 to £9.99 in e-book format. Print prices can be higher but most don’t go above the £12.99 mark.
- No marketing
Marketing is something that should begin before you even start writing your book if you can. Many authors channel all of their energy into their book launch and then all of their marketing efforts fizzle out. Marketing is an ongoing effort and should be continued even after your book’s launch.
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